Why Shark Tank's Wondercide Walked Away From A Deal With Lori Greiner

Happy Tuesday!

In an interview with Shark Tank Recap, Wondercide founder Tracey Brooks shared her experience appearing on Shark Tank and how it impacted her business. Tracey started Wondercide after her dog, Luna, passed away from an illness linked to common flea and tick medications. She was inspired to create a safer alternative to protect pets and their families.

Tracey said, "I knew there had to be a better way. And that way was Wondercide."

The opportunity to share Luna's story on Shark Tank came just hours after Luna passed away. Despite her grief, Tracey felt compelled to spread awareness about the potential dangers of traditional pet medications.

During the interview, Tracey revealed that her pitch to the sharks lasted three hours, but only ten minutes made it to the final cut on TV.

The best part of being on Shark Tank, according to Tracey, was helping more families live healthier, longer lives together.

She said, "With our customers who we called the Wonder Pack, I know we're changing the world for the better."

However, the preparation process for Shark Tank was difficult for Tracey, who was grieving Luna's loss and was two months pregnant at the time. She had only six weeks to prepare for the national spotlight, instead of the usual six months.

On the show, Tracey made a deal with shark Lori Greiner, but later decided to walk away from it.

She said, "Afterward, when I had more time to reflect and think about how I wanted to manage the business, I realized we had to walk away." This decision ultimately played a significant role in Wondercide's success.

Tracey believes that trusting her intuition over following the path of other companies or taking advice from others has been crucial in her journey as a CEO. She said, "That can be scary, but if you always listen to your truth, it leads to the right place."

When asked what she would change about her time on Shark Tank, Tracey wished she could have had Luna by her side during the filming.

After Shark Tank aired, Wondercide experienced a massive spike in sales. Tracey described it as their "biggest sales day ever," with sales records lasting for years.

The company was well-prepared for the surge in business, having created Shark Tank product kits that were easy to ship.

Tracey said, "To this day, after Shark Tank re-airs, we see a spike in business." Wondercide has continued to grow since its appearance on the show, helping pets and their families stay safe and healthy.

In conclusion, Tracey Brooks' interview highlights the impact Shark Tank has had on her business, Wondercide, and her journey as a CEO. Her dedication to providing a safer alternative to pet medications and her willingness to trust her intuition have played a significant role in the company's success. As Wondercide continues to grow, more families and pets can benefit from the healthier, safer options the company provides.

If you’d like to try Wondercide for yourself, you can get free shipping on orders of $49 or more.

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Talk soon,
Andrew Smith

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