The Sleep Revolution

Happy Friday!

Have you ever spent the night tossing and turning, struggling to find the perfect position on your pillow?

Maybe you’ve tried dozens of pillows, only to end up with a sore neck or another restless night. If that sounds familiar, then this Shark Tank update is for you.

Today, I’m excited to share the story of Pluto Pillow—a company that’s transforming the way we sleep by creating custom pillows designed just for you.

Meet Susana Saeliu, the founder of Pluto Pillow.

Like many of us, Susana had a hard time finding a pillow that was just right.

After buying pillow after pillow and still not getting the support she needed, she decided to take matters into her own hands.

The idea for Pluto Pillow was born from Susana’s frustration with the one-size-fits-all approach to pillows.

She knew there had to be a better way to get a good night’s sleep, so she created a pillow that’s custom-built based on your unique sleep preferences.

When Susana pitched Pluto Pillow on Shark Tank, she was seeking $400,000 for 10% equity.

She explained to the sharks how Pluto Pillow works: customers fill out a detailed questionnaire about their sleep habits, preferences, and body type.

With this information, Pluto Pillow creates a pillow that’s tailored to each individual, combining various foams and fibers to achieve the perfect balance.

The sharks were impressed by the concept and saw the potential for Pluto Pillow to disrupt the sleep industry.

But, as with any new idea, they had concerns about the challenges of scaling such a personalized product.

Robert Herjavec was the shark who saw the most potential and made an offer.

After some negotiation, Susana accepted Robert’s offer of $400,000 for 20% equity, recognizing that his experience could help Pluto Pillow reach even more sleepless customers.

Since the show, Pluto Pillow has taken off!

With Robert’s support, Susana expanded the company’s operations, fine-tuning their customization process and making it even easier for customers to find their perfect pillow.

The results have been nothing short of dreamy—Pluto Pillow has delivered thousands of custom pillows, earning rave reviews from satisfied sleepers around the world.

Today, Pluto Pillow remains a leader in personalized sleep solutions. The company has garnered a loyal customer base and continues to receive positive reviews from those who’ve finally found their perfect pillow.

If you’re looking for a new pillow, you can get started on your customized pillow here.

While the journey hasn’t been without challenges, Pluto Pillow’s commitment to customization and quality has kept them moving forward.

It’s a great reminder that sometimes the best solutions are the ones tailored just for you.

Have a great weekend!

Talk soon,
Andrew Smith