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Happy Friday!

Let’s be honest—finding the perfect robe is no easy feat, especially for guys.

You want something comfortable, practical, and just plain cool.

Today, I’m excited to share the story of Duderobe, a company redefining what it means to lounge in style.

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Meet Howie Busch, the creator of Duderobe. Howie is a self-proclaimed “dude” who wanted a robe that was more than just a flimsy piece of fabric.

He realized that most robes out there were either too bulky, too feminine, or just not designed with guys in mind.

So, he decided to create a functional and stylish robe specifically tailored for men.

When Howie pitched Duderobe on Shark Tank, he was seeking $150,000 for 18% equity.

He introduced the sharks to his innovative robe, which features a hoodie-style design, deep pockets, and a comfortable, moisture-wicking lining.

But what really set Duderobe apart was its versatility—it’s not just a robe; it’s a complete loungewear system with matching shorts and pants.

The sharks were intrigued by the concept and appreciated Howie’s attention to detail in creating a product that filled a gap in the market.

Howie explained that Duderobe was designed to be worn not just after a shower, but anytime you’re looking to relax in comfort.

The sharks saw the potential, but they also had concerns. Some wondered whether the market for a men’s robe was big enough, while others questioned the price point.

Despite these concerns, Robert Herjavec saw the vision and offered $150,000 for 25% equity.

After some back-and-forth, Howie accepted Robert’s offer, recognizing that his expertise could help take Duderobe to the next level.

Since the show, Duderobe has become a hit with guys everywhere. With Robert’s backing, Howie expanded the product line, introducing new colors and styles, and even offering customization options.

Duderobe has been featured in various media outlets, and sales have continued to grow as more men discover the comfort and style that Duderobe offers.

Today, Duderobe is more than just a robe—it’s a lifestyle. Whether you’re lounging at home, hitting the gym, or just chilling out, Duderobe has become the go-to choice for guys who want to stay comfortable without sacrificing style.

If you’re looking for the perfect robe, Duderobe has got you covered. It’s not just about comfort—it’s about embracing your inner dude.

Talk soon,
Andrew Smith