🧬 Spit happens

Happy Friday!

Have you ever wondered about your ancestry or the traits that make you unique?

Today, I’m excited to share the story of DNA Simple, a company that’s making it easier than ever for people to participate in genetic research and learn more about themselves.

Let’s get to it!

Meet Olivier Noel, the founder of DNA Simple.

Olivier is a medical student who realized that one of the biggest challenges for researchers was finding people willing to provide DNA samples for their studies.

Inspired to bridge this gap, Olivier created DNA Simple, a service that pays people for their saliva samples to support scientific research.

Olivier pitched DNA Simple on Shark Tank, seeking $100,000 for 12.5% equity in his company.

He explained to the sharks that participants could sign up online, receive a saliva collection kit, and get paid $50 each time their DNA was used for research.

The sharks were intrigued by the simplicity and potential impact of the service.

As Olivier explained, DNA Simple not only helps researchers find participants for their studies but also gives everyday people a chance to contribute to important scientific discoveries.

Mark Cuban was particularly interested in the business model and the service's scalability.

He offered Olivier $200,000 for 15% equity, a higher stake than Olivier had originally proposed.

After some negotiation, Olivier accepted Mark’s offer, knowing that partnering with Mark would bring invaluable resources and connections.

Since appearing on Shark Tank, DNA Simple has seen significant growth. The company has expanded its database of participants and partnered with various research institutions and universities.

This growth has not only helped advance scientific research but also provided thousands of people with an easy way to contribute to science while earning some extra cash.

Today, DNA Simple continues to simplify the process of genetic research participation.

Whether you're curious about your genetic background or just want to support research, DNA Simple makes it easy and rewarding.

If you’re interested in joining the DNA Simple community and contributing to scientific discoveries, you can sign up on their website and get paid $50 to start sharing your DNA!

I hope everyone has a great weekend!

Talk soon,
Andrew Smith