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Happy Friday!
Who doesn’t love a good pizza night?
But let’s face it, getting that perfect, crispy, wood-fired crust at home can be nearly impossible—until now.
Today, I’m excited to share the story of Bertello, a company bringing authentic pizzeria quality to your backyard.
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Meet Eric and Andy Bert, the brothers behind Bertello.
Like many of us, they were on a quest to make great pizza at home. They tried all sorts of methods—oven hacks, pizza stones, you name it—but nothing gave them that true, wood-fired taste.
So, they decided to create their own solution: a portable, affordable outdoor pizza oven that can do it all.
When Eric and Andy pitched Bertello on Shark Tank, they were seeking $120,000 for 10% equity.
They showcased their sleek, multi-fuel pizza oven, which can use wood, charcoal, gas, or even pellets to cook a pizza in minutes.
The sharks were impressed by how compact and versatile the oven was, making it easy to bring the pizzeria experience right to your home.
The Bert brothers explained that Bertello wasn’t just for pizzas—you can also use it to cook steaks, vegetables, and more, making it a must-have for any outdoor cooking enthusiast.
The sharks were intrigued by the concept and saw the potential for Bertello to become a household name.
Lori Greiner and Kevin O’Leary were particularly interested, but Kevin made the first move, offering $120,000 for 25% equity.
After some negotiation, the brothers struck a deal with Kevin, recognizing the value he could bring to their growing business.
Since the show, Bertello has been on fire!
With Kevin’s help, Eric and Andy have expanded their product line and scaled up production to meet the growing demand.
This has led to over 1,000 reviews on Amazon and well over $6 million in lifetime sales.
Bertello ovens have become a hit with pizza lovers and outdoor cooks alike, earning rave reviews for their performance and versatility.
Today, Bertello is a favorite among home chefs who want to elevate their cooking game.
Whether you’re making Neapolitan-style pizzas, grilling up some juicy steaks, or roasting vegetables, Bertello delivers that authentic, wood-fired flavor that’s hard to beat.
If you’ve ever dreamed of making pizzeria-quality pizza at home, Bertello has got you covered. It’s time to fire up your cooking skills and bring a little bit of Italy to your backyard!
I hope this update inspires your next pizza night!
Talk soon,
Andrew Smith